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Blue
September 9th, 2009, 04:47 PM
New Player Enters the Residential Flooring Scene


August 30, 2009

A new option for flooring has sprung up! LG Hausys Floors has entered the residential flooring market and hired 20-plus year industry veteran Curt Robinson to direct the business. The decision to enter the residential flooring segment was considered the next logical step to establish the LG flooring brand in the North American marketplace.

"Curt (Robinson) offered his expertise to LG Hausys Floors over the past eight months to help us better understand the residential flooring segment," said executive VP of flooring Dave Thoresen. "After researching the opportunity to enter this channel, and reviewing the initial products he developed to differentiate LG flooring in the main-street commercial segments, we felt he was the appropriate person to direct the business."

The first introduction to the residential market will be LG Hausys Floors' DECO Essential & Advantage LVT. FloorScore certified and manufactured with a minimum 14 percent post-consumer recycled materials, the new flooring will offer the look of materials found in nature with the durability needed to withstand the challenges of everyday use. The product line utilizes hi-resolution digital imaging to create a range of life-like replicas of stone and hardwood flooring.

For more information, please visit LG Hausys Floors' website website (http://www.lgfloors-usa.com/).




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