Eieio
December 4th, 2009, 09:36 AM
Remodelers Need to Focus Harder on Boosting Profits
Greg Miedema
CGR, CGB, CAPS
NAHB Remodelers ChairTucson, Ariz.
In a rapid-fire presentation lasting well under an hour, Robert Langdon, a certified public accountant and author of “Managing Your Business for Profit,” provided attendees at the Oct. 27-30 Remodeling Show in Indianapolis with a few specific pointers they can use to give a sizable boost to their bottom line.
One of the top priorities for remodelers and other small businesses, Langdon said, should be devising ways to differentiate themselves from the competition and appeal to the emotions of their customers so they can sell their goods and services at a healthy price.
In today’s harsh economy, price has become a central concern for consumers, and too many remodelers are willing to bid low for jobs, often failing to consider the toll these projects can take on their business. Remodelers can extricate themselves from this situation, he suggested, by adopting a new approach to their customers that will pay even bigger dividends as the industry recovers.
“We don’t want to be the lowest bid when we get the job,” he said. “We want to be profitable.”
Link to article: http://www.nahbmonday.com/renew/issues/2009-11-18/9.html
good read
Greg Miedema
CGR, CGB, CAPS
NAHB Remodelers ChairTucson, Ariz.
In a rapid-fire presentation lasting well under an hour, Robert Langdon, a certified public accountant and author of “Managing Your Business for Profit,” provided attendees at the Oct. 27-30 Remodeling Show in Indianapolis with a few specific pointers they can use to give a sizable boost to their bottom line.
One of the top priorities for remodelers and other small businesses, Langdon said, should be devising ways to differentiate themselves from the competition and appeal to the emotions of their customers so they can sell their goods and services at a healthy price.
In today’s harsh economy, price has become a central concern for consumers, and too many remodelers are willing to bid low for jobs, often failing to consider the toll these projects can take on their business. Remodelers can extricate themselves from this situation, he suggested, by adopting a new approach to their customers that will pay even bigger dividends as the industry recovers.
“We don’t want to be the lowest bid when we get the job,” he said. “We want to be profitable.”
Link to article: http://www.nahbmonday.com/renew/issues/2009-11-18/9.html
good read