How to Make Your Website Really Sell

[ChrWright]

Great article here:

http://www.entrepreneur.com/magazine/entrepreneur/2009/september/203142.html

Internet shoppers fall into three “universal personas,” he explains, and a site should cater to each. There’s the hit-and-run customer who wants to get in and out with as few clicks as possible; the visitor who needs hand-holding; and information-seekers who want to learn as much as they can about a product or service before committing. Visitors end up self-segmenting when they choose a particular path through your site.

[nEighter]

Will check this out later

[donrobert]

Nice share.
I'll check it. Thank You

[orson]

Aesthetics also weigh heavily on the content side. While it’s worthwhile to include detailed, text-heavy content deeper in a site’s architecture, cater to short attention spans by taking a less-is-more approach on the home page, initial splash pages and with product and service descriptions, Bower says. But be sure to provide visitors a chance to drill down for more details, particularly if there’s complexity to what you’re selling, says Dave Nevogt, owner of e-tailer PurePointGolf.com.

I've been saying this for years and getting pooh-poohed endlessly by the SEO is everything crowd, despite the fact that I've achieved page rank 3 and top 5 organic reults for over a dozen relevant keywords including several first positions on all 3 major search engines with just a handfull of text on my homepage.

[donrobert]

I've been saying this for years and getting pooh-poohed endlessly by the SEO is everything crowd, despite the fact that I've achieved page rank 3 and top 5 organic reults for over a dozen relevant keywords including several first positions on all 3 major search engines with just a handfull of text on my homepage.

Thank you, it useful for me