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Silvertree
August 21st, 2009, 11:25 PM
http://www.remodelcrazy.com/wp-content/uploads/henry-hempel.jpgBranding and the Service Conundrum

Written By Dutch Hempel

?Do good first. Brand good later.? I have friends who claim I peg-out their Dork-O-Meters every time I speak about this subject, but the shiny new images and catchy taglines produced (by) for some companies fascinates me. Whether by choice or necessity companies worldwide are using the cultural shock waves generated by this recession to win mar... Read Complete Article at Remodel Crazy blog (http://www.remodelcrazy.com/2009/contractor-articles/branding-and-the-service-conundrum.html)