This is hardly a title for a construction blog, is it? When we think of love, it usually is attached to our family, spouse, or children (especially tough love). It can seem like more of a feminine quality, can’t it.
But wait… I think LOVE can mean something totally business-like, and perhaps appreciable by our remodeling community.
I came up with a couple of acronyms for LOVE When my feet hit the floor this morning, the word LOVE popped into my head. For the last week or so, I had been wondering just what was keeping our industry from moving forward. We most assuredly are putting forth lots of valiant effort, and I’m sure that the last 6 years has created learning offered up by our valuable life experiences. I then began to ask myself, what did I have to offer my remodeling customer.
To give you a bit of background, I have been in the residential remodeling field for forty years, since last May. At the ripe age of twenty, I went to work for a small firm in St. Louis, then subbed from four similar sized contractors for about a year, then to go out on my own. Yes, I experienced two smaller partnerships along the way and haves been married to my current partner since 1982. Boy, if that isn’t love, I don’t know what is. Now, I have been out of the remodeling business since 2010, when I finished a flawless project, to budget, with a 35% gross, in record time. As I reflected this morning, I realized all I had left was Loads of Valuable Expertise to offer those that I am working with.
I sent out an email with a title: “CR Shares LOVE with USA Remodelers Nationwide” In the top of the email I gave the acronym explanation with hopes that my remodeling recipients would get it. Well, time will tell, won’t it. Most marketing gurus will tell me that it was totally unprofessional. They will elaborate and tell me that you just don’t say things like that in the business world. I’m sure that 30% of those that received the email rolled their eyes, perhaps chuckled, and deleted it, and will delete the next one, and the one after that. I will continue to send it out until they buy or unsubscribe to my list. Now, if they would invest just 3 minutes and view the video, they can decide whether or not to continue the relationship. We either talk about it over the phone, or they unsubscribe to my mailing list. Either way, we both win with time saved.The reason I’m telling you all this is that we can decide who we want to work for with our marketing message. I really want to have my software product (MO-BILT) used by remodelers with gross sales between $200,000-800,000 per year. These are for the most part, real down to earth folks, like the ones reading this post.
The big guys with the starched collars don’t do anything for me. They’ve pretty much got it figured out and would do nothing more than shoot holes in my product for its small feature list, compared to those costing five times more each month. I don’t want that type of customer, in fact I would say that I don’t need that type of customer. I want to help the guy who can benefit from the LOVE I share. Loads of Valuable Expertise is free to those that choose to use my software. To those that don’t, I still love you anyway!
Gerry Gerber Mo-Bilt