Superbuild, a program involving Anderson Windows and other NARI national members is hitting the streets. It’s a FREE estimating and CMS program, web based and pretty good looking. Originally Superbuild began back in 1998 as an online superstore. What it is now I can’t tell entirely. NARI is proud to announce Superbuild is available to its members and you do get a nice program, I signed up and thought it was intuitive and pretty complete for a free service. What I didn’t like was the fine print, after all, what is really free?
NARI in their goal of serving its remodel members is clearly pleased with the Superbuild/ NARI association, its got many well known member companies behind this and in small print a reference to Big Box stores and some services, it does not name the stores or services beyond the logos you see on the landing page.
So what should we know about this new NARI endorsement? Here are some excerpts from the fine print.
Superbuild, uses the registration information to set up the Service for subscribers. In particular, subscribers are asked to provide an email address so they may be issued a username and password. We may also use the information to contact subscribers to further discuss subscriber interest in our company, the Service that we provide, and to send information regarding our company or partners, such as promotions and events. Subscribers may be invited to receive an email newsletter by providing an email address. Subscriber email addresses and any personal subscriber information will not be distributed or shared with third parties. Subscribers can opt out of receiving promotional and marketing information from us at any time by sending an email to support@SuperBuild. We may also email information regarding updates to the Service or company. Again, email will not be distributed or shared and subscribers can opt out of receiving any communication by emailing support@SuperBuild.
The Service may contain links to other Web sites. SuperBuild is not responsible for the privacy practices or the content of other Web sites. Visitors and subscribers will need to check the policy statements of other Web sites to determine their policies. Visitors and Subscribers who access a linked site may be disclosing their private information. It is the responsibility of the user to keep such information private and confidential.
Not too bad, but I’m starting to feel a little chill in the room,
But wait Johnny, there’s more!
Then there’s this,
You hereby grant SUPERBUILD an unrestricted, worldwide, perpetual right and license to use the Project Data for the purpose of compiling construction industry market data, for the distribution and delivery of such data to third parties under separate agreements, and for such other purposes as SUPERBUILD may determine in its sole business discretion. SUPERBUILD will extract Project Data from the Service so that it is no longer associated any the Private Data of any individual Subscriber.
You acknowledge that SUPERBUILD will use the Project Data to make comprehensive, accurate, and current construction industry market data available to Subscribers and other SUPERBUILD customers. You acknowledge and agree that having such market data available is a benefit to you and other Subscribers. You further acknowledge and agree that SUPERBUILD is relying on the accuracy of the Project Data you enter in the Service. You agree to use reasonable business efforts to ensure the accuracy of the Project Data when it is submitted, and to maintain the accuracy of such Project Data by correcting any errors within a reasonable time after you discover them.
So what I guess, privacy is overrated and who needs it anyway?
Like I said, its a cool program but I’m not using it. I’m not a lawyer and after reading the fine print I don’t think Superbuild is for me. I’m sure NARI is aware of the small print and the NARI legal team thought it was no problem, but the language in the fine print is too obscure for my comfort, and what about my customers data, their address, phone number and email address. Is that included to be shared with the third party companies? Should I tell my clients I am using Superbuild and that all their project information is going to third party concerns?
In regards to free, that sometimes costs more than what you like, I gotta pass on this one, that 3rd party escape clause cooled me down enough to make me happily pay for my software. I have looked at FREE programs before and have seen similar agreements so this is nothing new, except I would be putting my customers data on here, not just my own.
Its not that we don’t trust you, its just that we don’t trust you. Lets see the list of who is getting this information. This would give some of us peace of mind on whether to use Superbuild or not. To be clear this may be nothing and private data is less valuable than the marketing data they hope to gather, but once you say yes to this you really don’t know what’s going where.
Written by Paul Lesieur-EIEIO/ Remodel Crazy