My wife and I…………..
Today I got this contact for maybe a kitchen
“Hello, my wife and I are in the beginning stages of a kitchen and mudroom remodel. We are interviewing contractors to see what kind of ideas they come up with”.
What I am going to do next is
I will contact these people and ask some qualifying questions such as;
“When are you planning on doing this work”?
“What are you looking for in a contractor”?
“What is your budget”?
These and other questions because my time is valuable and I can spend it having fun, relaxing, making money, but I sure as hell am not going to blindly make an appointment with someone in “the beginning stages” of a remodel unless I find out that they own the home, they are really thinking of doing the work, they can afford to pay for it, they have a budget and that they aren’t shopping price above all else.
Free bid right?
This topic always generates attention because free bids are the backbone of our industry, the great time waster and confuser of buyers. I may agree to meet these people but I’m not going to do much in the way of giving them ideas, let someone else give them ideas and maybe I’ll come in last, copy the other peoples ideas and add a few of my own and close the deal.
Ya gotta have a plan
My plan is simple, qualify, qualify and qualify some more.
What would you do?
I sent these homeowners an email asking among other things if their time was valuable and what they would base their buying decision on? The reply was vague so I suggested they send me photos via Dropbox, I would put these in a content management system and allow them access, I use a product called Mo-Bilt. They liked this, accepted my time is worth something and we are scoping the job from home, theirs and mine. No travel time, nothing but the facts.
I was ready to walk away from this job and I still don’t know if a job is there but I saved a drive out and will now be able to test my “Social Networking” sales process. No face to face until we connect online.
Dumb approach? I’ll let you know what happens.